A Philadelphia online boutique a diamond-encrusted prom dress for teenage girls prepping for their swanky high school ball.
While the average buyer spends for an evening dress for the prom, online retailer DressGoddess will customize a strapless, silver dress by sewing diamonds into the bodice of the gown, the retailer's owner Jon Liney told NewsCore Thursday.
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The original version of the floor-length dress with a thigh-high slit, designed by La Femme, comes with sequins and retails but Liney came up with the idea of replacing them with more high-priced sparklers.
The diamond version of the dress, first announced at the end of February, is made-on-demand and the dress boutique has received two orders so far.
While the online seller did not ask the buyers what function they would wear the dresses for, they "got the sense they were not for prom girls."
The concept of such a pricey dress might sound outrageous for the teenage soiree, but Liney said with shows like MTV's "My Super Sweet 16" and the budgets of some parents, "it's not outrageous to think someone might actually spend that on a prom dress."
As prom season approaches, girls around the US are swarming to shops to find their perfect fashion match for the teen bash.
The sleek, sophisticated look has replaced the puffy-sleeve, satin frocks of yesteryears but "longs still outsell the shorts," Liney noted.